ROI Tracking

For companies looking to increase their Facebook “Likes,” a good solution is to run a contest on Facebook utilizing a “fan gate” option. In order for users to enter the Facebook contest, they have to “like” the page/business before doing so. Not only will this help increase the number of new likes, but as a [...]

About 759 days ago by Selin Maurice   No Comments

Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to determine where to spend marketing dollars, but it should not be the only metric a marketer looks at.

About 1073 days ago by Milestone Internet Marketing   No Comments

By enhancing its Google Certifications, Milestone is ensuring that it continues to offer the best in class paid advertising strategies and drive higher returns for our clients.

About 1451 days ago by Teresa Villaruz   2

One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds [...]

About 2129 days ago by Milestone   2

Frequently, hoteliers measure the size and importance of the internet as a booking channel by the number of reservations flowing through their online booking engines. An alternate way to measure the importance of their internet presence is to determine how many people were influenced by the hotel’s website, online ads, customer reviews, etc. While the [...]

About 2129 days ago by Milestone   1

Milestone announced the launch of its new and improved website analytics and ROI wizard during the AAHOA Convention in Florida a few months ago. This innovative tracking system is designed to provide more flexibility and transparency for Milestone clients regarding the performance of their site.

About 2747 days ago by Milestone Internet Marketing   No Comments