There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. The outcome of this research is Graviti^TM, Milestone’s cutting-edge Social Media Optimization Product.

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.

Milestone Internet Marketing revealed the launch of its hosted Content Management System - Galexi™. The Galexi™ system is developed for the hospitality and travel segments and allows hotel and restaurant chains and hospitality associations to quickly develop and oversee websites for their members. The advanced Content Management System is presented as a hosted solution and does not involve hardware or software installations and can be used from any computer.

Over 100 Training Sessions in 2007. Invite Milestone Experts to Your Next GM/Sales Meeting. Learn More….

Does Web 2.0 and Internet Marketing continue to baffle your team? Do you have a GM or Sales meeting scheduled? Consider having a local expert from Milestone educate your team about the internet, trends, Web 2.0 and positioning your hotel to drive more online reservations. In 2007, Milestone held over 100 Hotels to HTML’s seminars for brands, large management groups, and state and tourism associations. Consider kicking off your 2008 GM/Sales Meetings with an educational session about the fastest growing channel for hotel reservations—The Internet!

By creating a blog for your hotel, you will be able to attract visitors looking for things to do in your destination. Milestone blogs are “destination centric,” meaning that they are pages discussing dining, local attractions, transportation, local events, etc. We use your hotel as the Featured Property situated within the destination. With pages of the blog discussing all of the local draws to your surrounding area, you will be positioned to capture demand which you’ve never drawn in before.

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Book Rooms and Build Relationships

Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships.

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e-Reach Email Marketing Tool
Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace, and is a revolutionary way to increase sales and profits. Milestone’s permission-based email service will help you target, create, and deliver effective messaging with lightning speed that drives action and manages customer relationships. Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. (If you are a branded property, make sure that you check your brand guidelines and tools available from your brand prior to using E-Reach).

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