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Milestone's Top 10

A reader favorite, Milestone´s Top 10 category features the most cutting-edge tips, strategies and ideas for internet marketing, online promotion, website design, programming, and research, search engine optimization, and web technologies that help promote and empower lodging industry businesses.

1. Use clean CSS (cascading style sheets) codes
2. If websites are built on a dynamic platform, make sure that your Content Management System is search engine friendly
3. Keep your codes clean by calling all java scripts and CSS using an include file
4.Use keyword rich H1 TAGS
5.Use ALT Tags for images to enable your site to be read by visitors with visual/hearing impairments and name all your images keyword rich
6. Keep the download time low by reducing images on the site
7. Float the content right at the top and make it easy for the crawler to index your page
8. Make sure phone numbers and address are on every page as text
9. Use Absolute Links, no relative links
10. Check for browser compatibility so the site appears the same across all platforms


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Milestone’s top 10 is a reader favorite. In this issue, we will cover the top 10 SEO tips.

Top 10 SEO Tips

1. Research your keyword phrases extensively. The phrases that people are typing in the search engines may be different from those that you think they are searching for. To find the optimal phrases to optimize for, use research tools such as Keyword Discovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data.

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Want to secure higher ranking for your website on search engines? Here are Milestone’s latest tips that really get the job done!

Old Domain Verses New Domain - If you have an old domain and have page rank built for the domain, it is better to keep that domain than buying a new one.

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Link Popularity is a combined measure of the number and the quality of links that are pointing to your website… In other words, how many other sites considered your site to be important enough to link to it?

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Define Your Online Marketing Strategy

If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate, and Group markets for your lodging or resort. Then, create a well-defined e-commerce market plan by clearly identifying the tools that people use to find and book hotels online. Open your eyes to the myriad of online channels, such as Search Engines, Independent/Brand Websites, Email, Blogs, GDS sites, and Travel Sites that will help you gain presence and profit on the internet. These ten elements will make your internet journey worth your while.

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