Marketing Ideas

Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt campaign.

About 27 days ago by Keith DeVey   No Comments

There are many components to a website or webpage’s freshness factor, but it all boils down to these top four: date of the last update, frequency of updates, quality and quantity of the update, and what was updated. This article provides a list of hotel-relevant ideas that help improve your hotel’s website freshness factor.

About 27 days ago by Chad Tsang   No Comments

Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and don’ts for local business listings on Google local and how to optimize places listings to get good visibility and gain online traffic.

About 64 days ago by Alice Lee   4

Google recently announced a further update to their algorithm which favors fresh content and up-to-date relevant results. In the light of the update, it is critical that marketers keep their website content as fresh and up to date as possible. Here are five tips on how to keep the content fresh on your website.

About 64 days ago by Manisha Kumar   No Comments

Cyber Monday is traditionally an event dominated by retail stores hoping to score big holiday sales, but hoteliers are beginning to take advantage of this extravaganza in the past few years. In conjunction with these great deals, hotels have begun more actively utilizing various channels including Pay-Per-Click to maximize deal advertising reach and promotion. In our case study we have seen a 68% increase in revenue while running this Cyber Monday deal.

About 64 days ago by Amanda Brinkerhoff   No Comments

EdgeRank, Facebook’s News Feed Agorithm, only displays content that friends and brand users interact with the most. Because of EdgeRank, having a marketing plan for your hotel’s Facebook page has become even more important. Here are some tips on how to write optimized news feed updates that are more likely to appear on your fans Facebook stream.

About 64 days ago by Milestone Internet Marketing   No Comments

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important to tailor your PPC ads to satisfy this deal-hunting market, and ensure a win/win situation for all.

About 64 days ago by Milestone Internet Marketing   No Comments