Industry – News

Never leave a webpage alone. There’s always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX, the experts outlined some easy-to-follow frameworks on how to look at your webpages and see what can be adjusted to further enhance conversion value.

About 425 days ago by Nelson Toriano   No Comments

In the hospitality industry, it is very important to book rooms. However, traditional measurements for ROI don’t apply to new waves of marketing. When it comes to social media, the experts agree: there are new ways of measuring effectiveness. Social media is about measuring the people, the connections, and the conversations.

About 429 days ago by Nelson Toriano   No Comments

Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you guaranteeing yourself a legitimate following. Here are some tips given at this year’s SMX West conference.

About 429 days ago by Zaid Ramadan   2

Twitter can make a huge impact by driving more traffic to websites when tweets offer compelling reasons to click, and induce people to follow that specific account. Tweets can also virally be retweeted but some practices can lead to you being viewed as a Twitter Spammer. Here are some ways to avoid that label.

About 429 days ago by Zaid Ramadan   No Comments

Now that Google Instant has been out for 6 months, search marketers can utilize the main points and data provided in the SMX West 2011 session, given by representatives from Google, Optify, Search Influence and Promediacorp.

About 434 days ago by Selin Maurice   No Comments

With Google’s recent algorithm update – called the “farmer” update – there is a shift in the SEO world focusing on quality more than quantity. Just having content for content’s sake is being penalized in favor of high quality, original content.

About 434 days ago by Bhawna Sharma   No Comments

Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic – but you’ve also heard that you can’t just clone your AdWords campaign and expect to get good results. This session covers different kinds of features to take advantage of to maximize your ad campaigns on Bing and Yahoo.

About 434 days ago by Justin Varghese   No Comments