With the weakened economy, we are beginning to a see trend towards savvy shopping before purchasing.

Forty-nine percent of U.S. Internet Users are conducting daily online searches according to a recent study by Pew Internet & American Life Project. How do you make sure those consumers are finding your property?

User Generated Content continues to be an important piece of information that guests are researching before making hotel reservations.

Online Advertising spend forecasts indicate that spending will continue to grow, even as we face challenges with the economy.

Social Media is the future for the travel industry. Plan your marketing for the future with Social Media outlets, and ensure that you do not live in the past.

Email marketing continues to prove itself as an effective way to communicate with your customers—both existing and potential customers. There are several proven best practices in email marketing which can make your campaign increasingly successful.

According to a survey by JPMorgan, US Paid Search and Advertising Revenues have been steadily increasing since 2006 and are expected to rise by 31.9% in 2008. eMarketer is predicting that rich media/video is going to see the biggest growth in spend in 2008 with an increase of 48.9%. The saying goes “a picture is worth a 1000 words,” and this is monumentally important in the world of travel where visuals of your property and destination (or lack thereof) can make or break your conversion rates.

With the advent of Universal Search, your video isn’t just a conversion tool for the visitor who stumbles upon your website. Done right, it can actually increase the visibility of your website and allow for stronger search engine results placement. For more information on how to make your videos search engine friendly, see our article Online Videos – How Old Media, New Technology Is Driving Search!