Archive

Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is something we have seen more frequently in both Google and Bing starting late last year.

About 238 days ago by Selin Maurice   No Comments

Starting a blog is a great idea – but once you start it, what do you do with it? There are a few key items to keep in mind when starting a blog, but overall the idea is to keep it updated, interesting and well-structured.

About 271 days ago by Selin Maurice   No Comments

While a multitude of tools exist for marketers looking to conduct keyword research, these are a few that are recommended, along with some handy tips from the top experts in search engine marketing.

About 341 days ago by Selin Maurice   No Comments

With so many analytics reports currently available to marketers, knowing which reporting options are available and most important can help create a better focus when looking to determine the success of a search marketing strategy.

About 343 days ago by Selin Maurice   1

With Google’s Social Search graduating from beta to actual product, Twitter can prove to be a useful and powerful platform to help a brand establish their online presence, but it must be utilized properly.

About 343 days ago by Selin Maurice   No Comments

With many advertisers considering automation for PPC, the discussions surrounding human versus machine campaign management are plentiful, outlined in the SMX Advanced Seattle 2011 session.

About 344 days ago by Selin Maurice   No Comments

While Facebook EdgeRank is a tough algorithm to crack, it is clear to see how crucial it is to stay current in the eyes of consumers. If you are a brand looking to make a big impact, EdgeRank is a factor that cannot be ignored.

About 344 days ago by Selin Maurice   No Comments