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In the session “Enterprise SEO – Challenges & Solutions”, experts at SMX West 2012 shared marketing advice on how to incorporate SEO initiatives into an already busy schedule for marketers. Here are tips on how to scale and delegate responsibilities to staff members on the property so to achieve SEO goals in less time and with less effort.

About 76 days ago by Nelson Toriano   No Comments

In the session “The New ‘Killer’ Content” at SMX West 2012, the expert delivered best practices for content writing. While some think content writing is a single step in the creation of a website, the most robust websites are the ones where content writing never ends. Here are expert tips on how to best incorporate content writing for existing websites.

About 76 days ago by Nelson Toriano   No Comments

Experts at SMX West 2012 shared keyword research tips in the session “Keyword Research & Copywriting for Search Success.” Use a variety of tools both in the setup of the website and during the analysis of the website in order to leverage the conversion rate of the entire website.

About 78 days ago by Nelson Toriano   No Comments

Experts at SMX West 2012 shared mobile website tips in the session “Creating Conversion Friendly Mobile Landing Pages.” From design to content to programming, the panel gave sound advice on how to create the highest-converting mobile websites.

About 78 days ago by Nelson Toriano   No Comments

Acknowledging fans or followers allow users to remain emotionally connected to your brand. Moreover, it adds a special touch of personalization. By making that fan or follower feel personally connected, you increase that user’s brand loyalty and increase the chances of reciprocated social engagement.

About 78 days ago by Nelson Toriano   No Comments

Blogging 101: looking for ideas for your next blog? This article dives into several analytics tools that can help. From Google Trends, Twitter Trends, and AdWords Keyword tool, this article will show you how to use data you already have to brainstorm for your next topic.

About 205 days ago by Nelson Toriano   No Comments

While investors brace themselves as Wall Street rises and falls, hotels need be prepared for such dips in the economy as well. Consumers tighten their wallets and reduce their spend during economic downturns. As a result, hotels can endure a decline in room reservations as guests cut back on travel expenses. It’s during these times staying connected to potential guests is mandatory.

About 279 days ago by Nelson Toriano   No Comments