Archive
Top 2013 SEO Trends [SMX West 2013]
SEO best practices move fast, and as a hotelier, it can be too much too fast. So the experts in the field summarized what are the top items anyone with a website should be focusing on this year. Here are the top 2013 SEO trends.
more...About 59 days ago by Nelson Toriano No Comments
Gain Larger Market Share Through User Sentiment
This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what hoteliers think guests should know. By doing so, hoteliers will increase soft lead generation and increase market share.
more...About 264 days ago by Nelson Toriano No Comments
The Framework for Effective Website Copy
Use this framework to take the average website copy and turn it into website copy that converts the visitor. It’s a simple wireframe that will help you communicate what’s most valuable to guests in a short matter of time. It will also help you avoid content that guests don’t care about.
more...About 297 days ago by Nelson Toriano No Comments
Latest Google Acquisitions – What They Could Mean for Hoteliers
After Google acquired YouTube, the industry saw a dramatic change in its algorithm; video optimization contributed to the organic ranking of any hotel website. With Google continuing business acquisitions, hoteliers need to be aware of what each joint venture could mean for their hotel’s organic ranking.
more...About 326 days ago by Nelson Toriano No Comments
Top 5 Recent Changes in Social Media
Social Media is a constantly changing landscape. From Facebook’s timeline change and upcoming IPO to Pinterest’s overwhelmingly addictive platform, social media has changed internet marketing for all industries.
more...About 360 days ago by Nelson Toriano No Comments
Advice on Enterprise SEO from SMX West 2012 Experts
In the session “Enterprise SEO – Challenges & Solutions”, experts at SMX West 2012 shared marketing advice on how to incorporate SEO initiatives into an already busy schedule for marketers. Here are tips on how to scale and delegate responsibilities to staff members on the property so to achieve SEO goals in less time and with less effort.
more...About 444 days ago by Nelson Toriano No Comments
Advice on Content Writing from SMX West 2012 Experts
In the session “The New ‘Killer’ Content” at SMX West 2012, the expert delivered best practices for content writing. While some think content writing is a single step in the creation of a website, the most robust websites are the ones where content writing never ends. Here are expert tips on how to best incorporate content writing for existing websites.
more...About 444 days ago by Nelson Toriano No Comments
