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Testing Google’s Semantic Search [Case Study]

Google’s new Knowledge Graph, also called “semantic search” takes search beyond keywords optimization. In other words, it tries to understand the intent and meaning behind the search phrase and then provide a more relevant and complete picture. Read more about a few case studies that we conducted on Semantic Search and the results.

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About 298 days ago by Manisha Kumar 4

The Top Local Ranking Factors 2012

David Mihm and his team have released the new edition of their annual Local Search Ranking Report, which outlines the top ranking factors for local search. With the recent launch of Google+ Local, it’s really important for hoteliers to understand where their focus and efforts should be this year to optimize their local search performance.

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About 330 days ago by Manisha Kumar No Comments

Top 5 Reasons for Using a Multi-Channel Marketing Funnel

Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they give the most importance to the last channel via which a conversion was made.

A multi-channel funnel report provides information on the role that preceding channels played in that conversion, as well as the amount of time between the visitor’s initial click and his/her transaction. This article talks about the top 5 reasons for using multi-channel funnel reports.

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About 396 days ago by Manisha Kumar No Comments