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Top 5 Reasons for Using a Multi-Channel Marketing Funnel
Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they give the most importance to the last channel via which a conversion was made.
A multi-channel funnel report provides information on the role that preceding channels played in that conversion, as well as the amount of time between the visitor’s initial click and his/her transaction. This article talks about the top 5 reasons for using multi-channel funnel reports.
more...About 23 days ago by Manisha Kumar No Comments
Google rolls out semantic understanding to search results
A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant answers to questions, thereby offering an overall better search experience.
more...About 57 days ago by Manisha Kumar No Comments
SMX West 2012 Does Google Favor Brands? An In-Depth Look
SMX West 2012’s ‘Does Google favor brands?’ provided insights for what marketers should do about Google’s alleged favoring of brands.
more...About 76 days ago by Manisha Kumar No Comments
SMX 2012 Boot Camp- Link Building Fundamentals
Link-building expert Debra Mastaler reviewed the latest cutting edge approaches to link building.
more...About 76 days ago by Manisha Kumar No Comments
SMX West 2012 A Hitchhiker’s Guide to Surviving SEO Changes
SMX West 2012’s session on A Hitchhiker’s Guide To Surviving SEO Changes provided insights on how to align with the rapidly changing SEO landscape.
more...About 76 days ago by Manisha Kumar No Comments
Five Reasons Hotels should Use Google’s Hotel Finder Tool
Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results, and ad/clutter free look, it will become the go to tool for travelers when they are searching for the best hotel for their next trip. This article talks about five reasons why Hotels should use the tool effectively.
more...About 84 days ago by Manisha Kumar 1
Five Tips For Adding Fresh Content To Your Website
Google recently announced a further update to their algorithm which favors fresh content and up-to-date relevant results. In the light of the update, it is critical that marketers keep their website content as fresh and up to date as possible. Here are five tips on how to keep the content fresh on your website.
more...About 148 days ago by Manisha Kumar No Comments
