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Marketers tend to jump on the bandwagon of the latest social media trend, because shiny and new things catch people’s attention. The problem with this method is that it is easy to waste time trying to get results from a tool before it is relevant to business. Instead, this time can be spent applying new strategies to channels that have been around for longer and have reached a point of stabilization within the market: like Twitter.

About 588 days ago by Mike Supple   No Comments

For the travel industry, online reviews have a large impact on bookings. Positive reviews can drive new bookings, while negative reviews can potentially turn new business away. When handled properly, negative reviews can present opportunities to develop new brand advocates and improve the products/amenities you offer your guests in real time.

About 588 days ago by Mike Supple   2

When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?

About 636 days ago by Mike Supple   1

As geolocation apps are becoming more popular with end users, businesses should take advantage of all the opportunities they have to customize their space in the hyperlocal market. Foursquare recently launched the addition of business pages to their platform. The Foursquare business page is a unique opportunity for a brand to position themselves as a local expert and give users a reason to follow them, especially combined with another new feature: lists.

About 672 days ago by Mike Supple   No Comments

Approximately 3 weeks after Google’s new social network, Google+, went live, the official iPhone app has been released. Have you been waiting? Having difficulty finding it in the app store? Here is a first look at the user interface.

About 701 days ago by Mike Supple   2

Are you up to speed with the latest innovations from Google? They are making significant strides in the social world with +1 buttons and the Google+ project. Get involved to make sure you’re getting the maximum SEO benefits. And if you need a Google+ invite, we’ll help you out.

About 706 days ago by Mike Supple   1

Social Media is an important piece of modern marketing, but for just a moment forget everything you’ve heard about engagement and interaction. By optimizing your social channels and applying specific strategies to your socializing, you can build a presence that helps your overall SEO and organic presence.

About 712 days ago by Mike Supple   No Comments