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Facebook Today – PubCon 2011

Facebook Today - PubCon 2011

Changes in social media happen on an almost daily basis. While this can be daunting to any marketer, it also means that by staying on top of the trends you have a unique ability to stand out from your competition. This PubCon Las Vegas 2011 session covers some of the key advantages brands have in Facebook right now, and why we should act on these opportunities now: they just might not exist tomorrow!

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Integrating Social Media Into Overall Marketing Plan – PubCon 2011

Integrating Social Media Into Overall Marketing Plan - PubCon 2011

Social media is significantly more effective when it is approached as an integrated part of an overall marketing plan, rather than handled as an offshoot with its own life. This PubCon Las Vegas session explores the three main concepts of combining social media with traditional marketing: why, strategy and execution.

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The Convergence of Social Media & Search – PubCon 2011

Convergence of Social Media and Search - PubCon 2011

The growth of social media and widespread adoption by many so much of the world’s internet users has pushed the search engines to pay a significant amount of attention to the signals from social channels. For companies with an online presence, this begs the question: how exactly is social interacting with search, and how can I use social media to improve my search saturation and ranking?

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Google +1 Publisher Best Practices – PubCon 2011

Christian Ashlock, Google AdSense Manager - PubCon 2011

Google+ pages for business are a mere 48 hours old, and Christian Ashlock from Google was at PubCon Las Vegas 2011 to answer some of the many questions we already all have. How does Google+ work with +1 buttons? How do you ensure that your Google+ page doesn’t get stolen by some squatter? How can I connect my website to my Google+ page?

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Conversion in a Social World with Tim Ash – PubCon 2011

Conversion in a Social World with Tim Ash - PubCon 2011

In this PubCon Las Vegas 2001 session, Tim Ash, CEO of SiteTuners.com, examines social media conversions. Too often in social media we focus on niche markets and end up missing the big picture. Social media is not really a new concept: it’s about connecting with people. To truly measure effective conversions, you must define what it is you hope to accomplish with social marketing, and then develop steps to achieve those goals.

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Cross Over Between Social Media and Search – PubCon Las Vegas 2011

Cross Over Between Social Media and Search - PubCon Las Vegas 2011

Google and Bing have both said quite clearly for over a year: social signals impact search engine results. Why do search engines care about social media? This session of PubCon explores how you can use social media channels and social signals to impact how you rank with the search engines.

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Twitter & Social Media from the PR Experts – PubCon 2011

Experts in twitter and PR at PubCon Las Vegas 2011

Journalists are turning to social media more and more as a research tool when coming up with story ideas. This PubCon Las Vegas 2011 session focuses on how to create content that positions your company as a resource worth a journalist’s time, as well as some tactics on how to directly approach journalists and develop a relationship.

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Tips on Developing and Promoting Hotels on the Internet