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Does your Hotel Need a Mobile Website or a Mobile App?

Raphael KC mobile site

As more users access websites and make purchasing decisions via mobile devices, it is becoming increasingly important for brands to offer a simple and compelling mobile experience for their users. Along with the surge in mobile traffic, advancements in mobile technology allow developers to add more features to inform and engage the end users. The question now for hotels: should my property have a mobile website, a mobile app, or both?

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About 2 years ago by     1 Post Comments

Using Social Media to Launch or Migrate Your Website

Search and Social Media Marketing Educational Session

Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive impact on the amount of quality traffic driven to your website, as well as how quickly search engines index your new content.

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Facebook Timeline for Hotels – Top 5 Things to Know

Facebook Timeline for Courtyard by Marriott Isla Verde Beach Resort

Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights and how they impact your marketing efforts.

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Top 10 Social Media Trends for 2012

Top10_SocTrends

Getting an early start to your 2012 social marketing can have a positive impact on your overall strategy. Here are 10 items that we think will have the biggest social media impact in 2012.

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About 3 years ago by     6 Post Comments

Interview with Google’s Matt Cutts – Search Trends for Small Business

pubcon

At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while wrapping up 2011 and heading into 2012.

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Interview with Danny Sullivan – Search Trends for 2012

pubcon

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

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Google Plus – PubCon 2011

google plus

After months of anticipation, Google+ has launched pages for brands a mere 48 hours before this PubCon Las Vegas 2011 session. The speakers of this panel did a fantastic job in the past two days analyzing the features and benefits of Google+ for brands, as well as taking calculated guesses about where Google+ is headed.

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About 3 years ago by     2 Post Comments
Tips on Developing and Promoting Hotels on the Internet