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Mike Supple

Social Media Automation SMX West 2013

Social Media Automation: The Good & Bad [SMX West 2013]

March 21, 2013
With all of the new social media sites popping up on an almost daily basis, combined with the need to be creating regularly, quality content on those sites, staying on top of...
Top Online Marketing Trends & Resolutions for 2013

2013 Top Internet Marketing Trends and Resolutions –...

February 13, 2013
Check out the recap of our latest webinar, 2013 Top Internet Marketing Trends. We have the full deck in case you missed it (or if you just want to brush up), Q&A and additional...
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What Hotels Need to Know About Facebook Graph Search

February 7, 2013
If you run a hotel, you should be paying attention to Facebook Graph Search, whether you have access to it or not. All the Likes you’ve been accumulating, the encouragement of...
Facebook Promotion Case Study

Boost Your Fan Count with a Great Facebook Promotion [Case

July 30, 2012
While getting more fans on your Facebook page is only one piece of the puzzle of social media marketing, it is the most visible, and often frustrating, piece. For a new Facebook...
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Start Your Social Media Campaigns Right

July 30, 2012
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...

Google Places Makes the Move Towards Social with Google+ Local

June 2, 2012
Google's announcement of converting Google Places pages to Google+ Local pages is exciting new for local businesses and hotels. Here are some highlights of the change, and how to...
Bardessono and Lucy Facebook Contest

Using Facebook Contests to Drive Fans, Engagement, and Website...

May 24, 2012
Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...

Does your Hotel Need a Mobile Website or a Mobile App?

May 7, 2012
As more users access websites and make purchasing decisions via mobile devices, it is becoming increasingly important for brands to offer a simple and compelling mobile experience...
Search and Social Media Marketing Educational Session

Using Social Media to Launch or Migrate Your Website

April 24, 2012
Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive...
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