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Hotels often ask our social media team how they, as hoteliers, should promote their social channels on the hotel’s website. Follow up questions include: Should we include the Google +1 button? Should we have a Facebook Like button or a Facebook icon button linking visitors to our Facebook page, or both? Where on our site should we plug in a social newsfeed widget?

About 274 days ago by Keith DeVey   No Comments

Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels, where you stand out in the crowd, and what you can do to get ahead.

About 314 days ago by Keith DeVey   No Comments

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common. Here are the easy steps to migrate a Facebook profile to Facebook page:

About 412 days ago by Keith DeVey   101