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It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign.

About 421 days ago by Kate Rasmussen   2

Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just rolled out a new feature that answers this very valuable question.

About 485 days ago by Kate Rasmussen   2