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Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other countries. With this move, Google becomes a more attractive paid search option and positions itself to capture a greater percentage of the PPC market share worldwide.

About 232 days ago by Jonas Pauliukonis   No Comments

Advertisers tired of constantly monitoring their budgets and adjusting for unspent paid search dollars should consider using the Shared Budgets feature in Google AdWords. Shared Budgets automatically adjusts budgets across campaigns to shift unspent funds to other campaigns.

About 246 days ago by Jonas Pauliukonis   No Comments

Tablet computing has ushered in new opportunities for pay-per-click with a full range of tablet devices for granular targeting. With fewer advertisers playing in the tablet space – the potential for high conversion and return on investment should make tablet targeting a serious consideration for Adwords advertisers.

About 327 days ago by Jonas Pauliukonis   No Comments

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm.

About 362 days ago by Jonas Pauliukonis   No Comments

What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC campaign

About 445 days ago by Jonas Pauliukonis   No Comments

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.

About 446 days ago by Jonas Pauliukonis   No Comments

The SMX West 2012 panel on best practices for Microsoft adCenter examined tips and tools for achieving success with a PPC campaign on Bing and Yahoo and how to leverage opportunities in adCenter and Google Adwords to maximize a pay-per-click campaign.

About 446 days ago by Jonas Pauliukonis   No Comments