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What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC campaign

About 76 days ago by Jonas Pauliukonis   No Comments

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.

About 76 days ago by Jonas Pauliukonis   No Comments

The SMX West 2012 panel on best practices for Microsoft adCenter examined tips and tools for achieving success with a PPC campaign on Bing and Yahoo and how to leverage opportunities in adCenter and Google Adwords to maximize a pay-per-click campaign.

About 76 days ago by Jonas Pauliukonis   No Comments

The SMX West 2012 panel on Adwords Extensions discusses best practices for setting up Google Adwords PPC campaigns for success. From click-to-call extensions to product extensions, each feature provides unique methods of helping convert online searchers into paying customers.

About 76 days ago by Jonas Pauliukonis   No Comments

The SMX West 2012 panel on PPC Power Tools examined the best tools used by paid search professionals to research keywords and opportunities, analyze pay-per-click performance, and track their competition.

About 76 days ago by Jonas Pauliukonis   No Comments

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.

About 79 days ago by Jonas Pauliukonis   No Comments

Google has introduced a new tool that brings social connections to pay-per-click (PPC) campaigns. In our case study, we show how activating the extension can improve an ad’s relevancy and how our clients increased their performance an average of 61%-170%.

About 103 days ago by Jonas Pauliukonis   No Comments