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Local search has taken over search engines results pages with Google Places listings dominating the top ranking positions. Understand the importance of creating content for local search to enhance your online visibility and connect with your local market.

About 50 days ago by John Pol   No Comments

Simple techniques that boost search marketing performance and drive revenue.

About 76 days ago by John Pol   No Comments

Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways to protect, enhance and manage this reputation has never been more important.

About 148 days ago by John Pol   1

Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new, potential customers.

About 169 days ago by John Pol   No Comments

Google has updated their algorithms, thus updating the ranking factors and measurement criteria of websites and web pages online for 2011 and beyond. This article lays out the evolution of search engine marketing.

About 238 days ago by John Pol   No Comments

You have a blog that has become a bit stale. Your intuition tells you there’s greater value in it then you’re currently receiving – and you’re probably right! But what else can be done to engage visitors?

About 243 days ago by John Pol   No Comments