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Over the course of three days, experts at SMX West 2012 presented of wide variety of trending topics in the search industry ranging from the Evolution of Social Media ROI, to Tips on Competitive Analysis, while also touching on one of the fastest growing local channels in Google Places. But the question remains, where does that leave PPC?

About 426 days ago by David Addison   No Comments

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a valuable asset for any hotel marketer.

About 447 days ago by David Addison   2

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end user, Milestone has put together this cheat sheet for anyone considering PPC for the first time. Simply find your ideal budget and follow along.

About 541 days ago by David Addison   No Comments

PPC provides an excellent opportunity for hotels looking to take advantage of the holiday season by running highly targeted short term campaigns that can be setup in minutes.

About 577 days ago by David Addison   No Comments

Looking to increase conversion during the Holiday Season? Look to PPC! Follow these tips to help increase traffic during a historically slow period in the hotel industry.

About 609 days ago by David Addison   3

Recent changes to Google AdWords have lead to a new display format for text ads, new analytics, and more focused targeting options for mobile and tablet devices.

About 645 days ago by David Addison   No Comments

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

About 685 days ago by David Addison   2