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The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

About 238 days ago by Chad Tsang   2

Google just announced their newest experiment, the Google Hotel Finder. This is a tool that helps users find hotels, prices and locations more easily. Currently, it is only available to US hotels. The Google Hotel Finder’s layout is very similar to a travel booking website with a few differences.

About 292 days ago by Chad Tsang   No Comments

Using Google Analytics can be an effective tool to gauge the stickiness of a website, as well as devising edits and changes to improve the website stickiness.

About 314 days ago by Chad Tsang   No Comments

Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it’s important to stay on top of the best practices when it comes to link building. Doing things the right way can ensure your site is not penalized, and you receive the maximum benefit.

About 386 days ago by Chad Tsang   No Comments

A recent NY Times article discussed the black hat SEO activities conducted by retailer J.C. Penney, their short-term reward, and the enduring consequences. Working with link farms can have a quick short-term positive effect on your search engine rankings, but the long term results often outweigh the immediate benefit.

About 421 days ago by Chad Tsang   2