Archive

There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic’s Pivot Table, which you can use to track average ranking.

About 325 days ago by Chad Tsang   No Comments

During the 2012 SXSW, Google has announced an upcoming update to level the playing field of “overly optimized” website versus website with great content. We do not know if there is an official name for this update of “Over Optimization Penalties”, so for lack of better acronym, I will just refer to it as “OOPs” update in this article.

About 390 days ago by Chad Tsang   No Comments

Learn how the landscape of internet marketing is being influenced by mobile voice and app search.

About 443 days ago by Chad Tsang   No Comments

Experts at SMX West 2012 gave insights and some new ideas on the topic of competitive analysis. We will recap on some of these key takeaways and how it translates to the hospitality industry.

About 443 days ago by Chad Tsang   No Comments

A compiled list of key takeaways from SMX experts on the topic of differentiation and translated into actionable items for hoteliers.

About 443 days ago by Chad Tsang   No Comments

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.

About 452 days ago by Chad Tsang   1

There are many components to a website or webpage’s freshness factor, but it all boils down to these top four: date of the last update, frequency of updates, quality and quantity of the update, and what was updated. This article provides a list of hotel-relevant ideas that help improve your hotel’s website freshness factor.

About 479 days ago by Chad Tsang   No Comments