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Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.

About 8 hours ago by Chad Tsang   No Comments

There are many components to a website or webpage’s freshness factor, but it all boils down to these top four: date of the last update, frequency of updates, quality and quantity of the update, and what was updated. This article provides a list of hotel-relevant ideas that help improve your hotel’s website freshness factor.

About 27 days ago by Chad Tsang   No Comments

Successful organic SEO strategies in 2011 – As the year comes to a close, Milestone reflects on tried and successful initiatives implemented throughout the year. This article dives into three proven strategies that help clients drive high return on investments in terms of online revenue – Content, Usability & Crawlability, and Cross Channel Optimization.

About 85 days ago by Chad Tsang   No Comments

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

About 154 days ago by Chad Tsang   2

Google just announced their newest experiment, the Google Hotel Finder. This is a tool that helps users find hotels, prices and locations more easily. Currently, it is only available to US hotels. The Google Hotel Finder’s layout is very similar to a travel booking website with a few differences.

About 208 days ago by Chad Tsang   No Comments

Using Google Analytics can be an effective tool to gauge the stickiness of a website, as well as devising edits and changes to improve the website stickiness.

About 230 days ago by Chad Tsang   No Comments

Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it’s important to stay on top of the best practices when it comes to link building. Doing things the right way can ensure your site is not penalized, and you receive the maximum benefit.

About 302 days ago by Chad Tsang   No Comments