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Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance.

About 366 days ago by Amanda Brinkerhoff   No Comments

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.

About 396 days ago by Amanda Brinkerhoff   1

Since 53% of mobile subscribers have smart phones in the US, how do we target those users? There is no doubt as to why you should run mobile ads, the next question is how do you run mobile ads?

About 449 days ago by Amanda Brinkerhoff   No Comments

With Facebook reaching 845 million users and continuing to grow, hotels should prepare for new Facebook advertising platforms – including mobile, which is scheduled to roll out in March 2012. This article provides several tips on how to prepare for Facebook mobile advertising.

About 457 days ago by Amanda Brinkerhoff   No Comments

January is a great time to review and refresh your PPC campaign for the upcoming year. After analyzing 2011 trends and data, it is important to begin adjustments for 2012. This article lists 3 things to get your campaign off to a good start for 2012.

About 485 days ago by Amanda Brinkerhoff   No Comments

Cyber Monday is traditionally an event dominated by retail stores hoping to score big holiday sales, but hoteliers are beginning to take advantage of this extravaganza in the past few years. In conjunction with these great deals, hotels have begun more actively utilizing various channels including Pay-Per-Click to maximize deal advertising reach and promotion. In our case study we have seen a 68% increase in revenue while running this Cyber Monday deal.

About 521 days ago by Amanda Brinkerhoff   No Comments

2012 Paid Search Trends for Hotels – With local search increasing buzz in SEO, social media and mobile PPC tactics should be included in hotels’ PPC strategies in 2012. This article identifies key trends why hotels should invest more marketing dollars for social and mobile PPC.

About 542 days ago by Amanda Brinkerhoff   1