Archive
How to Refresh Your PPC Campaign in 2012
January is a great time to review and refresh your PPC campaign for the upcoming year. After analyzing 2011 trends and data, it is important to begin adjustments for 2012. This article lists 3 things to get your campaign off to a good start for 2012.
more...About 27 days ago by Amanda Brinkerhoff No Comments
Cyber Monday PPC Case Study
Cyber Monday is traditionally an event dominated by retail stores hoping to score big holiday sales, but hoteliers are beginning to take advantage of this extravaganza in the past few years. In conjunction with these great deals, hotels have begun more actively utilizing various channels including Pay-Per-Click to maximize deal advertising reach and promotion. In our case study we have seen a 68% increase in revenue while running this Cyber Monday deal.
more...About 64 days ago by Amanda Brinkerhoff No Comments
Adjusting to Paid Search Trends in 2012
2012 Paid Search Trends for Hotels – With local search increasing buzz in SEO, social media and mobile PPC tactics should be included in hotels’ PPC strategies in 2012. This article identifies key trends why hotels should invest more marketing dollars for social and mobile PPC.
more...About 85 days ago by Amanda Brinkerhoff No Comments
Event Promotion through Paid Search
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when, why, and how you should run an event adgroup through your paid search campaign.
more...About 121 days ago by Amanda Brinkerhoff No Comments
4 Ways To Do Competitive Analysis for Paid Search
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition.
more...About 154 days ago by Amanda Brinkerhoff No Comments
Social Media Solutions on a Budget – SES San Francisco 2011
You don’t need to be a Fortune 500 company with a budget of millions for social media to run a successful social media campaign. Putting in the effort with several cost-effective solutions can help you forge your identity in the online social community.
more...About 188 days ago by Amanda Brinkerhoff No Comments
Insider Tips to Ad Optimization – SES San Francisco 2011
How to improve your ads on Google and Facebook to increase click-through rates.
more...About 188 days ago by Amanda Brinkerhoff No Comments
