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iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to consumers, giving companies the ability to speak directly to their audience with a compelling and targeted message.

Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s algorithms have gotten more advanced to be able to judge the quality of the users sharing information in social environments.