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Free Ways To Market on Facebook at SMX West

Since September 2006 the only requirement to become a Facebook user is a valid email address. Since Facebook was made public it has gone thru a lot of development and is changing nearly on a monthly basis. With some creativity business owners can not only enhance their web presence but also develop unique and low budget marketing strategies.

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Supercharging Your Descriptions with Sitelinks at SMX West

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At SMX West in Santa Clara, Jerry Dischler, Vanessa Fox, andAriel Sumeruk speak on the benefits, problems and overall uses of Sitelinks, as well as tips and tricks when promoting your site online through Organic & PPC.

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Keyword Research Tools and Techniques Boot Camp at SMX 2010

Keyword research is the process of zeroing in on relevant keywords for a website. Covered by Christine Churchill of KeyRelevance, the keyword research tool and techniques boot camp session at the SMX 2010 covered an exhaustive and very useful list of tools and techniques for performing keyword research

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Latest on Google’s Personalized Search

Google´s personalized search is impacting search results. Personalization can fill in the gap of ambiguous search queries based on geography, preference, and social circles. What does this mean for SEO? This panel takes a deep look into how Google’s personalized search works and what role SEO still plays within it.

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How to develop content for SEO

Writing content for SEO involves addressing two audiences: the actual readers and the search engine crawlers. Hence, developing content for SEO requires a unique skill set which was covered in this session at the SMX West by Heather Lloyd Martin of Success Works and Jill Whalen of High Rankings

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Tips on Developing and Promoting Hotels on the Internet