Using Google Maps as a way to promote your business is a great way for searchers to find you fast and efficiently. Not only does the Google Local Business listing allow you to post pictures, videos and business hours, but you can also add a Google Coupon, a direct link to your site, and other important contact information.
But if you business is located outside the United States and Google Local Business Center does not yet support your country, there is still one way to get your business placed on Google Maps. Read on to find out how.

When it comes to PPC or Pay Per Click campaigns the first words that come to mind are usually something along the lines of search engine advertising or keyword targeted advertising. At the most basic level there is an understanding that you can choose specific keywords, bid on them and then see your ads in the search engine results page.

But what if you moved your PPC Campaign to a new platform like Facebook? Advertising on a social networking site is much different than advertising on a search engine, but it will allow you to really target a niche market. It’s a brand new way of doing PPC and a great new way to marketing your hotel, so read on to find out how to get started!

In a recent Milestone interview with Nathan Buggia, Webmaster for Live Search and a true technical evangelist we uncovered the cutting-edge logic and strategies for effective SEO for the travel industry – from the impact of organic content to creating business relationships through social media . . . and everything in between. For hotel websites, the most hard-hitting online promotions utilize a long-term mix of organic page content, accurate meta tags, social media networking, video, user-generated content and smart domain names that engage the search engines and your new guests.

Matt Van Wagner and Mona Elesseily spoke on the core essentials of creating a successful PPC campaign during the session “Paid Search Fundamentals” at SMX West in Santa Clara. They walked us through the process-from choosing keywords to writing compelling and relevant ad copies to tips on geo-targeting and day parting.

The SMX West session “Up Close With Google Adwords Quality Score” debunked some common myths surrounding the somewhat mysterious ranking system. Speakers Addie Conner from Course Advisor Inc. and Chris Danuloff from ClickEquations Inc. explained the importance of quality score and how it is determined, as well as the most important factors a paid search marketer should focus on when it comes to quality score.

FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon, 2009

Want to find out how to maximize your marketing efforts on various social media sites like Facebook, Myspace, Youtube, Wikipedia, etc? Find out all the techniques you need to know in the latest presentation.