One of the best ways to promote your business online, take up huge amounts of real estate on Google’s first page, and achieve your goals! Online Video is one of the fastest growing, most popular segments in terms of internet user activity. This post talks about some key strategies which should be implemented in order to get the most bang out of your online video! Many of the lessons learned where from the Video Search Optimization Session this year at Search Engine Strategies San Jose.

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.

The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online marketing experts lay focus is, long tail keywords. Here are 3 benefits of having long tail keywords on your website and a cool SEO tool which helps evaluate keyword ranking on Google.

Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as possible.

Universal Search allows various forms of media to have visibility on search engine results pages. The future of SEO will likely involve much more active use of videos, photos, etc. to adjust to the algorithm.

With the weakened economy, we are beginning to a see trend towards savvy shopping before purchasing.

Forty-nine percent of U.S. Internet Users are conducting daily online searches according to a recent study by Pew Internet & American Life Project. How do you make sure those consumers are finding your property?