The TouchGraph by Google is an excellent tool which helps you visualize relationships between your website, your competitors websites, advertising channels and more. By seeing the bigger picture of things you can see what your competitors are doing, what links you have, what links you need, and more!

A heat map shows which areas on a web page are ‘hotter’ than others. These areas can then be used for optimization of content, banner placements, and more…

The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. We will primarily focus on ranking tactics that businesses can deploy to ensure higher saturation within the local search results.

User Generated Content continues to be an important piece of information that guests are researching before making hotel reservations.

Online Advertising spend forecasts indicate that spending will continue to grow, even as we face challenges with the economy.

Google continues to evolve its mapping technology—this time they’re including more photos and Wikipedia results.

While often a common mistake, duplicate content can harm your online reputation and visibility within the SERP’s.