Check out Travelocity’s Roaming Gnome interactive MySpace page! Gnome MySpace page engages consumers by offering funny videos, downloads, etc. This page also has two very important action features that customers can use to search for flights and hotel deals directly on MySpace, and can visit the Travelocity store to purchase fun Gnome artifacts. By creating a community within MySpace, Gnome interacts with friends, offers them discounts, deals etc. You can only view Gnome if you add him in your MySpace friend’s network.Read more about this Travelocity story at: http://www.imediaconnection.com/content/14730.asp.

Google is launching its innovative new Pay-Per-Action service (http://services.google.com/payperaction/) where advertisers can increase their web reach while paying only for actions that you define. First, you create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you’ll set the amount that you’re willing to pay when this action is completed. Finally, you’ll install a conversion tracking code on your website so that we can verify when an action has been completed.

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Google has launched a free phone information service called Goog 411 (800-466-4411). All you have to do is call 800-Goog-411 and tell the automatic voice what city and state. Once you give the business name, it will connect you to that business. If you say category, it will give you the top 8 results in the order that they appear in the local search results. If you are signed up for Local Google, you will be listed in Goog 411.

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Google is now mixing news results directly into the organic listing. If you go to Google.com and type in a search for President Bush, along with the search results, you will also find the latest news results. For example, when you type Prince Harry, you will even get images for Prince Harry along with news results and other organic results.

Google’s mixed results validate the importance of focusing on news sites and also naming your images. This feature is not released to mainstream searches but as soon as it is released, you can see how news sites are driving a huge amount of traffic.