Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, movies, radio, internet, magazines, newspapers, airplanes, and even on the elevators up to our offices. The myriad of mixed advertising messages that have infiltrated and controlled our “down time” has given most consumers a huge headache and a diminished belief system. So, does traditional advertising work today? Here are some serious stats that we just can deny.

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One of the current issues of online marketing is whether organic search engine optimization results in higher conversion rates than sponsored searches and pay per clicks. Based on years of experience and analysis of organic optimization our conclusion is “yes” the conversion rate for organic sites is higher. And most of the SEO experts agree. According to Christine Churchill of Denny Sullivan’s May Newsletter, relevancy, organic optimization and niche marketing are essential keys to your online marketing success.
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The power and profitability of local online marketing are more apparent every day. We have seen that if you want to sell/purchase goods or services via a print ad in a local newspaper, you may get 10 calls. However, when you place your ad online in a local online community directory, such as Craigslist.com, you will undoubtedly receive 100+ calls. Whether you are looking for plumbers or restaurants and everything in between, the first place people look is on a local search engine, such as Yahoo!, Google, or MSN. In our modern, fast response world, more and more people are using online yellow pages to research and plan travel, therefore, if you want to align your hotel services with local activities you must participate in local online mediums that are relevant to the travel industry. Here’s what’s new in the realm of online local search tools . . .

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