As Search Engines think of ways to evolve and innovate, they are increasingly turning towards local markets to make their systems easier and better to use from a “surfer’s” perspective. In the quest to make searches more personalized and targeted for specific needs, Search Engines have come up with “Local Search.”

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Google is the “big boy” of search engines both in popularity with users and in sheer numbers. They claim to be “searching” 3,083,324,652 Web pages on their home page these days. Googlebot, Google’s spider, is supposedly one of the most intelligent on the Web.

MSN Bests Google & Yahoo in Search Shootout

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Yahoo! launches it own blog Yahoo! Publisher Network

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Take a look at some of the cool, new features available on Google for 2006. We find these tools/websites very useful and effective.

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AOL’s Mobile Search has a new – really cool – Surf the Web feature that makes it easier to view web pages through a mobile device, such as your cell phone or PDA. Surf the Web is designed to intelligently resize and reformat web pages for easy viewing on a small screen. See how it looks at: http://mobile.aolsearch.com/. You do not need your actual phone to view it.

While it’s certain that PPC ads in the #1 position on search engines receive more clicks than ads in any other position, it doesn’t mean that they generate more sales. In recent studies, we found that “real buyers” want to look around to get the best price, the best shipping, the best quality, the best guarantee, and, of course. the best product. According to a Planet Ocean article (May 2006) on PPC campaigns, the #2 and #4 PPC positions on search engines generally convert more lookers than the number one spot. Here’s why.

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