May 2006


There are so many vertical lodging directories and engines that exist currently.
This is how we divide the Market share of Main Search Engines and regional, local, national, and Niche Portals /Directories.

  • Main Search Engines
  • Online Portals and Directories

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Link Popularity is a combined measure of the number and the quality of links that are pointing to your website… In other words, how many other sites considered your site to be important enough to link to it?

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Define Your Online Marketing Strategy

If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate, and Group markets for your lodging or resort. Then, create a well-defined e-commerce market plan by clearly identifying the tools that people use to find and book hotels online. Open your eyes to the myriad of online channels, such as Search Engines, Independent/Brand Websites, Email, Blogs, GDS sites, and Travel Sites that will help you gain presence and profit on the internet. These ten elements will make your internet journey worth your while.

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